We’re coming up on Amazon Prime Day, which, in spite of the name, will actually be a four-day sales event. Prime Day 2025 is taking place from July 8-11, with most of the deals centered around Amazon’s own site.
Most of us are looking for any opportunity to cut down on subscription costs. As someone who’s been covering streaming deals for quite some time now, I thought I’d break down what kind of discounts to expect during Amazon’s sale. Spoiler: Not a lot! But media fans still have plenty of deals to look forward to.
Amazon's Already Rolled Out New Prime Discounts
Amazon Prime memberships are, as you’d expect, a big part of the Prime Day festivities. A membership gets you access to exclusive deals and the infamous benefit of free shipping. More importantly, on the streaming side, the membership also comes with Prime Video.
Prime Video might not be anyone’s go-to streaming service, but it’s certainly built up its library in the past few years. The service now exclusively streams original series like The Rings of Power, The Boys, and Fleabag, and also hosts a pretty diverse library of movies, with recent additions including The Accountant 2 and Sonic the Hedgehog 3.
Ahead of Prime Day, Amazon has rolled out its new Prime for Young Adults deal. From here on out, 18-24 year olds can sign up for Amazon Prime at 50% discount ($7.49/month, down from $14.99). The new deal also includes a 6-month free trial, which, if you think of it as a free trial to Prime Video, is by far the longest streaming free trial available.
The downside? Given how close Amazon announced this new deal to Prime Day itself, I’d be surprised if Amazon Prime (or Prime Video) gets any further discounts.
Honestly, I’d Hold Off Until Black Friday
Prime Day’s an Amazon thing, and while other companies might join the bandwagon (see: Walmart’s version of Prime Day sales), I wouldn’t expect too many new streaming deals.
While Prime lets you add pretty much any other service as a “Channel Add-On” (essentially a form of building your own bundle), Amazon can’t really discount these subscripions on its own. For example, right now you can get the Starz add-on for $1.99/month (down from $10.99/month) because Starz itself is running a sale.
I don’t expect many other services to offer discounts. Netflix never has (and never will), and services like Hulu, Max, and Disney+ will likely hold off on until Black Friday.
What you can certainly bank on is streaming deals around Black Friday and Cyber Monday. Highlights from last year included Hulu for $0.99/month, Max for $2.99/month, and a full year of Peacock for $19.99. I will prepare you in advance: These deals are typically limited to the ad-supported subscription tiers.
You Can Still Look Forward to DVD and Blu-ray Deals
While you might not be able to pick up a cheaper subscription, Prime Day will definitely loop in tons of discounts on Blu-rays and 4Ks. I'd argue it's one of the best sales for physical media collectors. Amazon has consistently rolled out “Buy One, Get One Half Off” deals on DVDs throughout the year, and it’s pretty likely we see some variation of this in the week leading up to Prime Day itself. Right now, Amazon is price-matching a Barnes & Noble sale on The Criterion Collection.
The marketplace pretty much always has deals on Blu-rays and new 4K releases, so I’d highly recommend keeping tabs on anything you’ve been considering adding to your collection.
Blythe (she/her) is an SEO Coordinator at IGN who spends way too much time in character customization screens and tracking down collectibles.
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