Apple has officially revealed its Black Friday plans for 2025 and the promotion details are exactly what you'd expect. Apple is offering up to $250 in gift cards when you purchase eligible products directly from its store. While it isn't surprising to see the same promotion as last year, it's still better than no sale at all. The shopping event will run from Friday, November 28 through Cyber Monday. So if you're planning on making any purchases from the Apple Store, this window is the best time to do so before 2025 ends.

Apple Black Friday Sale Details

Apple will be offering a range of gift cards between $25 and $250 depending on what products you purchase. You can check out the full list of eligible products directly from Apple's Black Friday event page, or check out the inclusions below.

As you can see, the gift card promotion isn't available for everything. The most notable exclusion here is that the only iPhones included are the iPhone 16 or iPhone 16e. None of the latest iPhone 17 models or the new iPhone Air are included here. Black Friday is still arguably one of the best times to buy an iPhone, but if you're looking to buy the newest phones you'll need to look for a deal outside of Apple direct this year.

Apple Black Friday sales at retailers

It's worth noting that Apple's own Black Friday sale never offers the best deals on Apple products. You can usually find the lowest prices on Apple Watches, AirPods, iPads, and MacBooks at other major retailers. Both the Amazon Black Friday sale and the Best Buy Black Friday sale have officially launched and you can already find deals on pretty much everything Apple from there. Most notably, the Apple AirPods Pro 3 have dropped to their lowest price since launch at almost every major retailer except the Apple Store.