Apple products are always some of the most sought after items every Black Friday. Pretty much every major retailer tries to jump in on the Apple train and compete to offer the best possible deal. With both the Amazon Black Friday sale and Best Buy Black Friday sale already live for 2025, the race for who has the best discounts has officially begun. There are plenty of price drops on AirPods, MacBooks, and iPads readily available pretty much everywhere now—except for the Apple Store.

Apple did announce its Black Friday plans alongside all of the new sales this week, but they were exactly what you'd expect from Apple. Starting on November 28, you'll be able to earn different quantities of Apple gift cards when you purchase select products directly from the Apple Store. As exciting as that promotion sounds, you can find better Apple deals at Amazon much earlier than that. Right now in fact.

Apple Black Friday Deals at Amazon Today

The most notable Apple deal we've seen so far at Amazon is the latest Apple AirPods Pro 3 dropping a new low price. These new earbuds were announced back in September during Apple's iPhone 17 event, so its pretty surprising to see them already getting such a substantial discount. The older AirPods 4 are also getting a pretty substantial price cut down to just $79.99, which is also the lowest we've seen them go since they first came out.

Outside of the AirPods deals, there's also a pretty good deal available on the 2025 MacBook Air with the M4 chip included. We reviewed the latest MacBook Air refresh back in the spring when it first came out and called it "a gorgeous laptop that’ll get you through all of your daily tasks without breaking a sweat or even needing to be plugged in for long periods of time." This Black Friday discount drops $250 off its usual, which matches the lowest price we've ever seen on it.

As for tablet deals, the 2025 11-inch Apple iPad has dropped back down to its lowest price of the year. This is a discount that has been available off and on pretty much sense they came out back in March, so it's not as exciting as some of the other deals here. Still, if you're in the market for a new iPad during Black Friday this year, this deal is still worth considering.

Should you wait for better Black Friday deals?

Although both Amazon and Best Buy have already launched their official Black Friday sales, it's still pretty early. Both Target and Walmart Black Friday sales are set to kick off early next week and will potentially feature Apple discounts that we haven't seen yet. It's also possible that Amazon could potentially drop prices even further on actual Black Friday, which is something we've seen the retailer do in the past. So if you want the best possible prices, you may want to wait until next week before you buy.