Amazon's Black Friday sale is finally rolling, and the headline act is obvious. It's brought back its wildly popular 3 for 2 offer on physical media like 4K Blu-rays, the one that collectors like myself are always on the lookout for.

And once you see what's included this time around, you'll see what's got me so excited. It really is one of the best sales of the year, and probably the best of Black Friday 2025.

4K UHD Blu-rays: Buy 2, Get 1 Free Sale

This is the sweet spot for anyone who still cares about owning the good stuff instead of relying on whatever a streaming service feels like keeping.

Truth is, trying to narrow this sale down is a losing battle. There are too many heavy hitters to pretend this is some neat little shortlist. If you're smart, you'll dig through the full selection yourself because there’s no way all the worthwhile picks fit in one roundup.

The lineup this time round is mega stacked, including Fallout Season One (just in time for another binge before Season Two kicks off next month), Alien, The Mummy, Back to the Future, Batman (1989), Lilo & Stitch (2025), and plenty more as well. It really is worth just checking out the whole collection ASAP to find your favorites, just as I have.

As for how it works, it's exactly what you think. Buy two, get a third free. Add three eligible items to your basket and the cheapest one drops off at checkout. Clean, simple, and ridiculously good value when the lineup is this strong.

The deal scales with your cart, too, the more you grab, the more you save. Six items? Two free. Nine? Three free. You can mix and match across categories, with eligible books, board games, puzzles, and vinyl sitting alongside movies and TV box sets.

There's big new books like Callie Hart's Quicksilver follow-up, Brimstone, and Hunger Games prequel Sunrise on the Reaping, or soon to be film, Andy Weir's Project Hail Mary. All of which are worth a buy, in my opinion at least. Comics are included as well, with some of the best Batman graphic novels up for grabs, such as my personal favorites, The Long Halloween, and the Court of Owls Saga.

Amazon’s search filters are still a mess, labeling almost everything as ‘DVD’ even when it’s 4K. Fortunately, the sale page itself is far easier to navigate once you’re in. And if Amazon doesn’t have the version you want, Target runs a nearly identical 3-for-2 promotion with plenty of overlapping stock.

Should I Wait for Black Friday on November 28?

So, should you wait for “Black Friday proper” to start hunting? Not this time. The sale is already live, and it’s one of the strongest offers you’ll see this week. If you care about owning your favorite films instead of relying on whatever happens to be on a streaming service, this is exactly the kind of deal to jump on now.

This sale follows one of Amazon’s best 4K film promotions in years, and it might even top it. It’s impressive, and well worth a browse while stock lasts. Check out what catches your eye, and stay tuned to IGN for more Black Friday updates this week.

Robert Anderson is Senior Commerce Editor and IGN's resident deals expert on games, collectibles, trading card games, and more. You can follow him @robertliam21 on Twitter/X or Bluesky.