Target has officially started its Black Friday sale and the deals are already quite good. Target has been price matching many of the same deals we've seen from Best Buy and Amazon's Black Friday sales that started last week, but these new discounts really up the ante. The most exciting new discounts are a massive buy 2, get 1 free sale on physical media as well as a buy 1, get one half off sale on toys, board games, and puzzles. There are still more deals to come, but most of the best discounts are live right now.
The Best Target Black Friday Sales Today
In general, you can find a lot of the same popular Black Friday deals featured everywhere else. In terms of video game deals, today is actually the day that the Nintendo sale went live as well, so the first round of Switch game discounts is now available. Meanwhile, the PlayStation Black Friday sale has been running since Friday and includes some of the only console deals we're probably going to see all week. On the tech side of things, Target has been price matching all of the Apple deals we've seen at Amazon as well as TV deals from Best Buy. Those are the discounts you can find everywhere else right now.
The fresh deals that Target has brought into the sales world today are the BOGO promotions and some exciting new toy deals. First there's the buy 2, get 1 free sale on books, movies, and music that will likely be one of the most popular Black Friday deals of the year. Amazon has already started price matching this sale with its own "3 for 2" promo. There's also the buy 1, get 1 50% off sales on toys, board games, and puzzles that offer a wonderful opportunity for extra savings on gifts for the 2025 holiday season.
Some killer new LEGO deals are live at Target
While the general BOGO promos are the most exciting, it's the LEGO deals hidden in this sale that I'm most excited about. Most notably, there's the Willy Wonka & the Chocolate Factory set that is getting discounted for the first time. We actually built this set when it first came out this earlier this year and I didn't think there was any way it would get discounted before next year. If you've had your eye on that one, I'd definitely recommend snapping it up before the deal is gone.
More Target Black Friday Deals Are Coming
Although Target's official Black Friday sale is live now, the retailer has already confirmed that more discounts will be dropping on November 28. These details come as part of Target's Black Friday ad that it released last week with all of the details of its sale. You can flip through all of the pages of that ad in the reddit thread below:
These upcoming deals will start as early access sales for Target Circle 360 members on November 27 and go live for everyone on Friday, November 28. Most notably, Target is promising 40% off select LEGO sets, which is a 10% increase from what we're seeing now. This is also when LEGO is planning to launch its own Black Friday sale, so we'll probably see a lot more sets drop in price on actual Black Friday this year. Here's the full list of upcoming sale categories from the ad:
- Up to 50% off toys (Jurassic World, Squishmallows, FAO Schwarz)
- Up to 50% off sleepwear
- 40% off select LEGO sets
- 40% off Wondershop holiday décor
- 40% off shoes and slippers
- 40% off beauty sets
- 40% off sweaters
- 40% off outerwear and cold-weather accessories
- Up to 40% off men’s & women’s clothing
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