The super detailed LEGO Ideas Willy Wonka & The Chocolate Factory is currently discounted by a whopping 30% as part of the official Target Black Friday sale. The 2,205-piece set is down to $153.99, saving you $66 off of its original $219.99 price. This is the first time this set has ever been discounted since it was released back in September and it is by far the best LEGO deal we've seen for Black Friday so far. If you've had your eye on this set, now is the time to pick it up.
LEGO Ideas Willy Wonka & The Chocolate Factory At Target
This impressively detailed set faithfully recreates an iconic scene from the 1971 classic film. One of the early moments of the movie sees the Golden Ticket winners seeing the titular chocolate factory for the first time, complete with chocolate waterfall and giant lollipop flowers, all depicted in brick form here. The gondola is another fun added detail, and is another one-to-one version of its onscreen counterpart. This set comes with nine detailed minifigures, including two Oompa Loompas, Charlie and Joe Bucket, Mike TV, and of course Willy Wonka himself. These are screen-accurate versions of the characters, and the bespoke hair and hate pieces created for this set are nice bonuses.
If you're hoping for a closer look, we actually had the chance to build this set ourselves and have a detailed look at what goes into putting it together. You can check out all of the little details and movie references in our slideshow below:
More LEGO Deals At Target
Target has more LEGO deals available during their early Black Friday sale, like the Botanicals brick-built plants, and the Wreath Making Kit that's right in time for the Winter holidays. According to the Target Black Friday ad, more LEGO discounts will be arriving on November 28. LEGO has also confirmed its official Black Friday sale will start around that same time.
Myles Obenza is a freelance writer for IGN. Follow him on Bluesky @mylesobenza.bsky.social.
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