2025-11-25 23:25:00
Jacob Kienlen

Walmart has officially launched its Black Friday sale, which means every major retailer is now offering a full selection of discounts. We're still a few days away from actual Black Friday, but if you're looking to do your shopping right now, you have tons of options available to you. Too many options, honestly.

I've been covering Black Friday sales since October when Best Buy first launched its early deals, but it's only now that I'd recommend actually doing the bulk of your deals shopping. Walmart was the last holdout, and now that its sale is here, it's worth digging into where you can actually find the best deals.

Amazon vs. Walmart Black Friday Sales Comparison

Walmart Has the Best New Deals

I don't really do much shopping at Walmart outside of Black Friday, but I have to admit that the retailer does consistently have some of the best Black Friday deals every year. More specifically, Walmart launched its sale with discounts on select Apple products and video games that, frankly, can't be beat. Amazon has price-matched a number of new discounts that Walmart just launched, including a number of LEGO deals, but for the most part this sale has discounts you simply can't find anywhere else. This has been especially true for things like Nvidia 50-series GPUs, which Walmart has been better about keeping in stock. There are even exclusive products like the Icon Blue PS5 Dualsense controller that is both exclusive to Walmart and on sale right now.

Walmart's Black Friday sale is scheduled to last from now through November 30 before switching to Cyber Monday deals. I'd expect there to be more deals dropping on Thanksgiving and Black Friday, especially for things like high-end TVs, but in the meantime here are some of the best discounts worth checking out today.

Amazon Has the Most Black Friday Deals

The Amazon Black Friday sale – which first launched last Thursday and has been adding new deals pretty much every time a new sale elsewhere goes live – is by far the biggest one available. Amazon has all of the PlayStation Black Friday deals and Nintendo Black Friday deals that went live over the weekend, with the exception of a few individual games. The Super Mario Odyssey deal, for example, went out of stock at Amazon pretty quickly and is now only available at Target and Walmart. With that in mind, I'd say Amazon is generally the best Black Friday sale online, as long as it can maintain its stock with popular items. It's also hands-down the best place to buy Amazon-owned devices and services like Kindle e-readers or an Audible premium subscription.

The sheer size of Amazon's sale makes it the easiest to shop overall, which is really the draw. It's easy to search for discounts and almost everything that's on sale will be at the lowest price you can find online. Because of how connected it is to other online sales, Amazon is the most likely to have new discounts starting on actual Black Friday. Target has already stated that another round of Black Friday deals are set to drop on November 28, and Amazon has matched pretty much everything Target has done so far.

Which Black Friday Sale Should You Shop First?

As part of IGN's Deals team, I wouldn't be doing my job if I didn't recommend you shop around before you buy anything. But with that in mind, I'd recommend starting your shopping at Amazon first. You can't really beat the convenience of Amazon when it comes to online shopping, and the fact that the retailer automatically tries to price-match most items makes it a good starting point. Walmart definitely has some really good deals, but once you start utilizing the search function it becomes a lot harder to discern what is actually a Black Friday deal and what's just a third-party listing for a product or a refurbished item.

The exception to this is that even though Amazon has pretty much everything, it doesn't actually have everything. Some of the best Black Friday sales are available directly from manufacturers rather than major retailers. For example, if you're hoping to buy a Dell laptop this week, your best bet is to shop the Dell Black Friday sale directly rather than go through Amazon. The same applies to most major brands, with the exception of Apple's Black Friday sale, which is actually quite lame.

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