Wendy's is offering small Frostys for 67 cents on Black Friday as a nod to the viral ‘6-7’ meme.

The offer for the fast-food restaurant' chain's frozen dairy dessert will be on Black Friday (Nov 28, 2025) via the Wendy’s app or online.

Wendy's is leaning into the ‘6-7’ meme after it went viral just in time for kids to return to school. It involves saying the words six and seven while moving your hands — palms up — up and down.

Wendy's is leaning into the 6 7 meme this Black Friday, selling their iconic Frostys for just 67 cents. Will you be picking one up? pic.twitter.com/C1ugrsBQur

— IGN (@IGN) November 24, 2025

Where does the meme come from? It’s all a little fuzzy. Rapper Skrilla might have had something to do with it. Skrilla's 6 7 (which may be in GTA 6) blew up earlier this year on TikTok and Instagram. It's a slang term referring to gun violence but became popular when it began appearing in clips about basketball players like LaMelo Ball, who is 6ft 7 inches tall. It then went viral when a boy known as the 67 Kid used it in a meme, and now kids the world over are saying it.

What does the 6-7 meme mean? Well, nothing really. But kids get a real kick out of saying it whenever they hear an adult say six and seven, or they see the numbers six and seven together... anywhere.

But even as the 6-7 meme starts to wane, as all memes eventually do, Wendy's is leaning into it for Black Friday, selling its iconic Frostys for just 67 cents.

If you're hunting for the best offers this week, we're actively rounding up the strongest Black Friday deals on video games, tech, and more. You can find all our top picks and price drops in our full Black Friday hub, or check out our relevant pages for PlayStation, Nintendo, and Xbox deals.

Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at [email protected] or confidentially at [email protected].