Amazon first kicked off its Black Friday sale last Thursday, and some of the best discounts went live right away (check them out here). Not all of the discounts dropped all at once, though. Amazon has slowly been including new price drops all week long as competing online stores set their own sales live. And now that we've finally reached actual Black Friday, the final deals have arrived for the 2025 sale. At least until Cyber Monday arrives with more.
There are quite a few new price drops at Amazon today and most of the best discounts are still available. The main exception to that is physical video games as Amazon has been mostly cleared out after the Nintendo Switch and PlayStation sales went live last weekend. I'd recommend just diving into the sale yourself, but I've also highlighted some of the best new deals available starting today.
New Black Friday Deals at Amazon
Amazon has only just released its new Black Friday deals for today, so I'm still actively finding all of the price drops I can. The deals you'll want to jump on right away are the new price drops on LEGO sets which will potentially sell out quickly. There's also a ton of new book deals, but those will probably stay in stock all weekend long.
New LEGO Deals
Amazon has added a bunch of new LEGO set deals to its sale today, likely because the actual LEGO Store Black Friday sale starts today. Target has also dropped a new 40% off LEGO sets sale today. Neither of these can really compete with LEGO's U.S.S Enterprise set launch, but the discounts are still quite good today.
New Book Deals
Amazon has had box sets on sale all week long, but the latest price drops are great new additions. There's a nice mix of fun gift sets for kids, like the Where's Walda Ultimate Collection, as well as giant Lord of the Rings tomes for the more adult crowd. If you're looking for a good gift for a reader in your life, I'd suggest checking these out.
Top Amazon Black Friday Deals Today
Both the Kindle Paperwhite and Kindle Colorsoft have dropped to the lowest prices we've seen all year as well, making it a great time to pick up one of the best reading tablets if you don't already have one. Amazon is also running a $0.99 for three months deal on Kindle Unlimited subscriptions as well, but the discount is only available for those who haven't recently had a subscription.
And if reading isn't really something you have time for right now, the classic Audible deal has returned and you can get that service for only $0.99 per month for the first three months. I'd definitely recommend trying that out, even to just listen to the new full-cast Harry Potter Audiobook, which I thought was actually really good.
We're also seeing the lowest price ever on multiple AirPods models, and good deals on MacBooks and the latest iPads as well. It's unlikely that prices will drop any lower than they are, even though Apple has officially kicked off its own Black Friday promotion today.
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