“There’s a few things I hope to accomplish here,” said Cameron G, a Sydney-based graphic designer behind the fundraiser to buy an advert on the billboard outside the Guilford office of Hello Games. “I want Hello Games to feel appreciated for their dedication and achievement with No Man’s Sky. I want to raise money to donate to the Sydney Children’s Hospital. I want to show all the big developers out there what a good developer, a good game and healthy community look like.”

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